Crelos December 2012 Newsletter

December 2012

   
 

Welcome to the Crelos regular update

As we approach the end of the year having seen some of the greatest ever sporting achievements for the UK, two of our Associate Consultants reflect on their unusual sports-related activities from the year. Miriam Luke shares her experience leading a thousand-strong team of Games Makers to provide a performance-focussed environment for athletes at the London 2012 Olympic Rowing and Sprint Canoeing Village and Matt Johnson explains how sport can be used as a vehicle for change in a business context.

London 2012 was dubbed the “Socialympics” for the use of social media during the Games, examples were Danny Boyle’s use of a hashtag urging people to #savethesurprise of the opening ceremony, people across the country tweeting pictures of individuals or groups doing ‘the Mobot’ or ‘the Bolt’ and, unfortunately, some of the less positive attention from a social media ‘trolls’ who targeted athletes. There is no doubt that social media use is an increasingly common feature in major events, and this edition we publish our latest research on using social media within organisations as part of increasing collaboration and engaging employees in change. The research looks at how organisations are currently using the available technologies, common criticisms, the challenges involved in internal social media use and advice from current organisational social media users.

As always, we would welcome any comments or views on this issue’s articles and, as the festive season approaches, we would like to thank you for working with and associating with us. Have a happy Christmas, festive season and, of course, a productive and thoughtful New Year. We look forward to seeing you at the next in our Change Mastery Series in February.

Ali Gill
CEO, Crelos Ltd


@HonestFrank: Police officers near Olympic Stadium give their own Usain Bolt tribute #bbc2012

@HonestFrank: Police officers near Olympic Stadium give their own Usain Bolt tribute #bbc2012

At A Glance...

Shaping our Current Thinking

In Practice

Sector in Focus

Events

Did you know?

 

Shaping our Current Thinking

   

Into the Ether? Harnessing Social Media to Engage in Change

Social Media is becoming increasingly prevalent in business, not only as a networking tool, but for internal communication purposes. Our latest research in the Change Mastery series examines how social media can be used to engage employees in change and increase organisational collaboration. In this article Crelos consultant Alana Inness tackles topics such as 'how to get started', 'building momentum' and 'regulation and trust' as well as sharing examples from organisations such as GlaxoSmithKline, Grant Thornton and the Financial Times. Read the full article here.

 

Alana Inness

 

     

In Practice

   

Reflections from behind the whistle

Matt Johnson is a facilitator for Crelos’ Sport as a Vehicle for Change experience. He is Director of Coaching for the Academy programme at Reading Rockets basketball club where he has led the U18 club side to four Final Fours winning once and, along with his domestic achievements, Matt has coached at England U18 and U16 and is the assistant coach for the GB Under 20 women. Here he shares his experience in using sport to highlight the positive and negative dynamics of inter and intra-group competition and collaboration; to experiment with behaviours that enable groups to be effective and to understand the direct consequences of authoritarian versus coaching leadership styles and how they can accelerate behavioural and organisational change. Read the full article here.

 

Matt Johnson
 
     

Sector in Focus

   

Changing the Game at London 2012: Helping the world’s best rowers and canoe sprinters perform at their best

The London 2012 Olympic Games have been heralded as an outstanding success. Crelos Associate Consultant and Triple Olympian Miriam Luke was Village General Manager of the Rowing and Canoe Sprint Village. The village provided secure accommodation in a performance-focussed environment for all those athletes competing at Eton Dorney. In this article Miriam shares her experiences of providing inspirational leadership to ensure a thousand Games Makers successfully delivered the Rowing and Canoe Sprint Village vision. Read the full article here.

 

 

     

Events

   

Crelos hold regular events on various organisational change related topics.

Transforming Culture
16:00-19:30 on 7 February 2013
28 Portland Place, London, W1B 1LY

Join us at the next event in the Crelos Change Mastery Series to share, learn and develop insights on the secrets of change leadership. For more details please contact ali.gill@crelos.com

 

 
 
     

Did you know?

   

As of January 2012, 61% of Fortune 500 brands were engaging with customers via Twitter, but less than 2.5% of Fortune 500 CEOs were actively participating on Twitter. In a survey of over 500 employees of diverse companies, spanning in size from start-ups to Fortune 500 companies, and working at all levels of their respective organizations:

  • 93% of respondents believe that CEO engagement in social media helps communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis
  • 85% believe that CEOs who participate in social media can build better connections with employees
  • 81% believe that CEOs who engage in social media are better equipped than their peers to lead companies in the 2.0 technology world in which organisations are now operating
  • 78% cited better communication and 71% stated improved brand image as the biggest positive benefits that C-Suite engagement in social media can lead to
  • 78% of respondents would prefer to work for a company whose leadership is active on social media

 

Statistics from The BRANDfog 2012 CEO, Social Media and Leadership Survey (http://www.brandfog.com/)

This year was heralded as one of the UK’s finest sporting years, with the shortlist for the BBC Sports Personality of the Year having to be increased from 10 to 12 individuals to reflect the many achievements. Some of these achievements were:

  • 65 Olympic and 120 Paralympic medal wins for Team GB
  • Bradley Wiggins became the first British winner of the Tour de France and subsequently went on to achieve an Olympic Gold medal, his seventh, making him the most decorated British Olympian
  • As well as winning a silver Olympic Medal, Andy Murray was the first British man to win the Olympic singles gold medal since Josiah Ritchie in 1908 and he then went on to become the first British male Grand Slam singles tennis champion for over three-quarters of a century
  • Rory McIlroy not only won the US Open golfing championship but shattered the scoring record with his eight-shot victory
  • Nicola Adams became the first woman to win an Olympic boxing Gold medal and the was first female boxer to receive an award from the Boxing Writers’ Club of Great Britain after she was awarded the Joe Bromley Award for outstanding services to boxing
  • Following her two Paralympic gold medals in Beijing at the age of just 13, Ellie Simmonds won four medals at London 2012, including two golds, and broke two world records for her times in the 400m freestyle and the 200m individual medley